Why Use Growth Hacking over other Marketing Strategies to Grow Your Business?

Growth hacking utilizes many hacks to help bolster a small business or start-up into corporate growth territory. Some of these tactics include:


Paid Acquisition: Uses paid tools such as Google Adwords, digital ads and Facebook Ads to draw attention to a business or start-up’s products.


Viral Acquisition: Encourages customers to spread the word about a business’s products. The customer is usually offered incentives for sharing. (Think referral bonuses, product discounts or gift cards.)


A/B testing and Analytics: By utilizing A/B testing and analytics small business’s and start-ups are able to improve their conversion rates.